Anyone who knows about the Flaming Lips, knows that the band is a bit… out there. They are well known for their theatrical stunts on and off the stage.
So it should not surprise anyone that their latest few EP’s have been a bit out there too. Not just in musical style, but in the actual packaging as well. The latest few releases from the Flaming Lips have been made available in the form of USB flash drives, embedded in gummy candy… in the shape of a skull and a fetus. You read correctly, to listen to their latest songs, fans need to purchase and eat their way into the music. I have to say, this has got to be the most unique use of promotional flash drives that I have ever seen. Using custom usb drives has definitely been gaining popularity in the music industry. With notable artists like the White Stripes, the Mars Volta, Lady Gaga, Ringo Starr and others releasing special editions of their albums on USB, it is likely that we will be seeing more and more unique releases like these. How long we will have to wait to be see an artist out-weird the Flaming Lips, is another matter entirely.